About the project
With the future initiative, we are creating a space for inspiration paired with strategic thinking. Together with alumni experts, students and employees of the university, we will develop a future concept by the beginning of 2021 that promotes and strengthens both our alumni and the University of Göttingen.
The future initiative includes:
• Revised brand image
• Business plan
• Communication concept
• Membership campaign
• Opportunities for engagement
Alumni Göttingen e. V. is an international and intercultural community of alumni, students, relatives and friends of the University of Göttingen. As a non-profit association, we establish contacts, create a global network and work for the future of the University: for equal opportunities in academic education and personal development, scientific progress and knowledge exchange. We want to become inspiring pioneer of alumni work at public universities in German-speaking countries. We aim to implement today's plans by 2025. Our motto is: Together for the common good of society.
With Alumni Göttingen e. V. you are part of a network that supports you in learning and growing throughout your life. What defines us is reflected in our values: to be connected, inspiring and curious. For a lifetime.
One campus. For a lifetime.
The future has already started. We have been working on the new strategy since summer 2020. We look forward to many motivated thinkers who support us - alumni, students and university members. We are getting closer to our goal step by step. Read for yourself:
12. June 2020 Brand Workshop
Together with alumnus Simon Riedel, the alumni team formulated the brand identity and brand values for the Alumni Association. Conclusion: We want to inspire, connect and keep you curious.
26. June 2020 1st Task Force Meeting Future Initiative Alumni Göttingen
Kick-off event of the task force and first opportunity for everyone to get to know everyone involved. You can see who is involved in the portraits.
9. July 2020 CANVAS - Business Model for Alumni Göttingen e.V.
What can we offer our alumni? What income and expenses do we have? What key resources do we have? What activities do we currently offer? - And many other questions have to be answered for our business plan, which reflects the structural and financial development of the Association. Based on this, we develop a new business and membership model in the course of the year.
21. July 2020 Integration of Sustainability Goals
Sustainability is a trending topic and should not be missing in future alumni work. Under the leadership of alumnus Arved Lüth, consultant in the field of CSR & SDGs, and Marco Lange, head of the Green Office at the University of Göttingen, we discussed the role of the Sustainable Development Goals (SDGs) in the future business plan. We don't want to greenwash or just follow a trend. As pioneers, we want to show transparently which SDGs our alumni and the University are pursuing.
Alumni Göttingen e.V. thanks its sponsors - the AKB Foundation and GETEC Energie Holding GmbH for promoting the future initiative.